to elevate perception of the brand and expand on market segments through delivering organic social media and paid performance to leverage brand positioning in a crowded marketplace.
objective
new content angles
in comparison to KEF’s previous content, which focused heavily on their technology and recognition in the audio industry, we created a series of lifestyle content which resonated better with audiences who were more attracted to KEF’s designs than technology. We worked on creating discussion topics around KEF’s product offerings and encouraged existing KEF owners to share their experiences with the brand. We built KEF’s brand image to be the speakers for the best sound experience whilst being a beautiful addition to home décor.
ab testing & optimisation
we tested different content angles, product series, copy and visuals, to find the best combination for engagement. We found that KEF’s LS series was the most popular product line. KEF’s audience enjoyed our witty copies and lifestyle visuals. These are content formats that KEF had not explore previously on their own.
in addition, we arranged strategic post boosting for content that were performing well organically to increase the overall reach. Cost per Engagement decreased month on month, consistently maintaining below £0.06.
