brand repositioning with genZ’s
In a saturated and competitive marketplace, the majority of brands are now challenged in engaging consumers, building a loyal community and returning customers
objective.
ODEONCinema brand team group were challenged in engaging consumers, building a loyal community and returning customers. We were instructed to support rebrand activation to re-engage communities new and old with the love of visiting the cinema by enhancing ODEON's market positioning and strengthen customer loyalty.
solution.
ODEONCinema brand team group were challenged in engaging consumers, building a loyal community and returning customers. We were instructed to support rebrand activation to re-engage communities new and old with the love of visiting the cinema by enhancing ODEON's market positioning and strengthen customer loyOver a two year period, we worked with the brand and marketing team at ODEONCinemas providing influencer consultancy and activation:
- developed a variety of influencer activations, including:
(i) intimate events where ODEON's brand team would connect with the influencer community
(ii) place influencer talent at key box office premiers
(iii) creative influencer collaborations, working with talent such as, Mother Pukka, Chessie King and Jack Saunders
- flagship brand sponsor and judging panel feature at an awards event
- developed key content and thought leadership activations and approaches
- press and social media brand and partner activations with the likes of Metro, DailyMail online, HELLO Magazine and The Huffington Post
- consulted internal teams on influencer strategy and relationship development alty.
results.
Across the two years, there were a variety of results published to the ODEONCinema's business. An example of one activation, resulted in one of the film releases garnered over 500,000 impressions and 45,000 engagements within 24 hours. We also orchestrated a pop-up interactive cinema event, engaging influencers on the night, which generated over 20 million impressions and 2.5 million engagements within 24 hours.
This campaign resulted in a substantial increase in brand awareness for our client, and the work was recognised by ODEON’s head office in Europe as having an outstanding impact on the business.
